One of the major concerns I had when setting up business as a personalised number plates dealer, was whether people would take me seriously as a one-man operation. Actually that statement would offend my wife, as she regularly answers the telephones and helps out with the accounts and v.a.t. returns. However, originally it was just me, on my own, operating from the spare-bedroom of our home.
In an industry where there are some big players employing teams of salespeople, dedicated administration departments and marketing executives, I feared many clients would simply look us over and opt to deal with our larger competitors. While I am sure some people do feel more comfortable dealing with larger outfits, it seems the opposite is also true.
A couple of recent clients told me the main reason they chose do business with Simply Registrations was because of our size; they specifically like dealing with small, owner-run businesses with a single point of contact. One gentleman said he chose Simply Registrations because I was prepared to accompany him to the DVLA Local Office to sort out his number plate transfer on the same day.
He set off from the North-East of England in the morning, collected his Porsche from Lincolnshire just after lunch-time and then travelled towards Leeds so we could complete the transfer of his new number plates. He then continued his journey on to Gateshead with his new personalised number plates proudly displayed on his 911 Carrera 4S (with turbo wheels) and with a huge smile on his face.
I suppose one of the main advantages of being a small business is our ability to be flexible. We have completed several same-day number plate transfers over recent months. I’m not sure whether any of the bigger cherished number plate dealers offer the same service?
It seems to be a popular choice for anyone who either lives local or fancies a trip to Yorkshire. It is particularly good for the nervous buyer who wants to hand over their hard-earned money and drive away with new personalised number plates on their car a couple of hours later. It would appear that the idea of paying several thousand pounds for a personalised number plate and then waiting patiently for the documents to arrive in the post does not suit everyone.
So if you are a nervous number plate buyer, or just someone who likes to deal with the owner of the business, call James on 0113 288 7553. I would love to meet you personally and also help you to add the finishing touch to your car. Then you too can drive off into the sunset with a big smile on your face and a new set of private number plates proudly displayed on your car.