The DVLA caught a few people off guard recently when it announced plans to offer cherished number plate dealers a complimentary referral link from the DVLA Personalised Registrations website. This radical proposal put forward by the DVLA is part of the Agency’s bigger plans to establish fairer trading practices throughout the industry and to provide additional protection for consumers.
One major concern for the DVLA is the number of companies that misuse the DVLA trade mark. Visitors to certain commercial websites are often duped into believing they are dealing direct with the DVLA, or the company is in some way affiliated with the government agency.
To qualify for the website referral link from the DVLA, cherished number plate dealers must first agree to a detailed set of terms and conditions. One such condition involves a disclaimer being placed on the company’s home page stating clearly that DVLA is a registered trademark and the company is in no way affiliated to the DVLA. Failure to comply with this, or any of the terms and conditions means the dealer missing out on the valuable referral link, or having an existing link removed.
By first incentivising the dealers, the DVLA is effectively gaining greater control over the personalised registrations industry and the way that business is conducted. Over time this greater control should create a much safer and fairer trading environment for all concerned.
To see a full list of participating number plate dealers who have signed up and been approved for the web referral scheme, please click on the following link:
Dealers approved for DVLA web referral scheme
Recent Comments