If you have a quick look at several of our competitors’ websites right now you will see a handful of cherished registration dealers claiming to sell the lowest price private number plates in the industry. Statements such as; ‘we will not be beaten on price’, or ‘we offer a price promise guarantee’ and even ‘we are cheaper than the DVLA’ are there to encourage you to stop searching and to make your purchase there and then.
The simple fact is; one private number plate company cannot always be the lowest on price for every single registration that they are advertising for sale. In a bid to make the situation a little more transparent for any potential number plate buyers out there, I am going to explain how to obtain the private number plates you desire at best possible price.
To start off you need to understand the makeup of the different types of registrations that are generally being offered for sale on most dealer websites, including the Simply Registrations website.
Stock registrations are owned by the dealer or company and are part of their own portfolio. The dealer bought the registration outright and owns the rights to it.
As an example; Simply Registrations owns the rights to the registration mark 9 SLD. If you were to go via another company to buy the private number plate 9 SLD, they would first have to buy it from us. For this reason no other dealer can supply this particular registration mark at a lower price than Simply Registrations.
Registrations belonging to other number plate dealers are circulated in the trade. Every month we receive stock lists from registrations companies that we work alongside for mutual benefit. As an example; the registration mark 8858 AC is currently listed on the Simply Registrations website. 8858 AC is a stock registration belonging to The Private Plate Company. Whilst we would like to be able to transfer 8858 AC to your car and give you the best possible deal, the truth is you could buy it direct from The Private Plate Company and save yourself a bit of money.
Registrations belonging to trade-only suppliers are also circulated amongst selected private number plate dealers. Some trade-only suppliers have hundreds of registrations which they are looking to sell. They are not interested in dealing with the retail client, maintaining a website or answering telephone calls on a daily basis. They prefer to offer their stock exclusively to registered number plate dealers and accept that the selling dealer will earn a sales commission.
As an example; the personalised registration 92 MB is for sale on the Simply Registrations website. It belongs to a trade supplier who sends a list of registrations out to several cherished number plate dealers. You will find 92 MB listed on at least ten other number plate dealers websites and it may even be included in newspaper and motoring magazine advertisements. Even though we do not own the rights to the private number plate 92 MB we can supply and transfer it to your car and we will not be beaten on price.
How can we make such a claim? Simple, we have possibly the lowest overheads in the industry and therefore do not need to put a huge sales commission onto the base price being asked by the trade supplier. Other companies with low overheads may just be able to match our price, but they certainly can’t beat it and we are confident that the service you receive from us will make you glad you chose to deal with Simply Registrations.
Government stock or DVLA Personalised Registrations are re-sold by lots of number plate dealers. When buying a DVLA registration it is not just the purchase price that you need to be aware of, you also should consider future administration fees. As an example; you may find a registration for £300 which is supplied to you on a Certificate of Entitlement by a reseller of DVLA registrations. If you have secured that registration for your son or daughter who is not yet old enough to drive, you may choose to hold it on a certificate for a number of years.
Every year the certificate needs to be renewed with DVLA at a cost of £25. You have to ask the company who you bought the registration from to renew it with DVLA on your behalf. They are likely to charge you an administration fee for this service which, depending on the dealer you chose to buy from, can vary from as little as £25 or as much as £80 on top on the DVLA £25 fee. A certificate may have to be renewed for ten years which could translate to £500 or £1050 in administration fees depending on who you bought it from.
To summarise, the same company cannot be the cheapest supplier of all registrations. If you are buying a registration which is part of a dealer’s stock portfolio, you need to go direct to that dealer to get the best possible price. At Simply Registrations when you enquire about any of the private number plates we are offering for sale, we will always be open with you and let you know if the registration is our stock, or whether we are selling it on behalf of a client or a third party. We aim to provide you with the lowest price private number plates whenever we can, but we are honest enough to admit that we won’t be the cheapest every time.
About James Saperia
Successfully helping British motorists acquire their ideal personalised number plates for over fifteen years, James Saperia is the Managing Director and founder of Simply Registrations. The company is situated between Leeds and Wakefield and serves motorists all over the United Kingdom. Have a quick look at some of the cherished registrations available for sale, there could be one that is perfect for you. Follow James on Twitter and Google+.
Recent Comments